Krian Media acquires International Distribution Rights for Akshay Kumar-starrer Boss!
Krian Media Ltd today announced that it had bagged the
International Distribution rights for the
Viacom 18 Motion Pictures Akshay Kumar starrer
Boss. The film will be released in over 400 screens worldwide, including
Europe,
North America,
South East Asia and
Australia, amongst others. Boss is scheduled to release overseas on 16th October 2013.
The
acquisition marks an important milestone for Krian Media as it is the
first big budget mainstream Bollywood movie that it has acquired for
international distribution. In a short span since its inception Krian
Media Ltd., in addition to having acquired and released G.I. Joe, it has
also acquired two Tollywood and two Mollywood films for USA
distribution of which it has already released one Malyalam film. Krian
also recently acquired
A.R. Murugadoss and
Fox Star Studios Raja Rani for a
Pan USA release.
Looking at the potential of international markets,
Raj Malik,
Vice President, Film Acquisition & Distribution, Krian Media,
stated, “It is no secret that with the explosion of India
internationally, Indian cinema has also been breaking newer barriers and
crossing over to many more international markets. Likewise
International cinema has also been increasingly making its presence felt
at the Indian Box office and we at Krian Media endeavour to become the
ideal channel of choice for both the above.
“In this context, the
‘Boss’ deal is significant to us not just because it is our first
acquisition of a mainstream big budget Bollywood movie, but it is also
the first movie that we would be distributing globally and not just in
the US markets,” Mr. Malik added.
Boss is Krian Media Ltd.’s second association with Viacom 18 Motion Pictures, the first being
G.I. Joe which released in India on 27th March 2013.
Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and directed by
Anthony D’Souza, Boss is an action comedy starring Akshay Kumar and Aditi Rao Hydari and is slated for a 16 October, 2013 release.
Even Aamir believes that the Chennai Express record will be smashed in the next two months, while his film held the record for four years.
Says sources close to Aamir, “He is confident that D3 will shatter all records, in fact he has told someone close to him, ‘3 Idiots released in 2009 and it took them four years to break that record. and the record I set with ‘Dhoom 3’, will be broken by someone in 2020.’ Aamir is not one to make statements lightly. If he says something, you better believe he will deliver.”
Says trade analyst Komal Nahta, “The trade buzz is extraordinary for Dhoom 3. If you ask me whether D3 will break the records set by Chennai Express, then the answer is, yes, 100 per cent it will! Records are made only to be broken but the question is how soon? It took four years for the record of 3 Idiots to be broken, but I feel now records will be broken in a shorter time span.
There are too many multiplexes growing every year, ticket rates are being hiked and the overall business is on the upswing so records will break faster. Aamir will excel again in D3. The expectations are very high. For the first time people will see him in a negative role. He has worked on his body and gone through so much pain and effort. With every film Aamir takes his career five steps forward.
Now he has reached a stage where he wants to add a further dimension to his career. He has a certain reputation and that extends to his films. There is a craze for him. Time and again, he has proved his brilliance.”
Let’s see what actually happens!
Source: Zeenews